Location Ready Blog - Duralift

Location ready! A place of possibility

By Garth Chippindall
Managing Director

When you are a family business like ours, who have spent a good many years at one site location, moving becomes a case of nostalgia. You build not only a business but also see your family and kids grow up. To me, our premises at Merrindale Drive in Croydon South was a place full of fond memories.

It has been over 13 years since Duralift first opened in Lilydale. Our little family business has grown considerably from just a handful of machines to several hundred machines serving a great many businesses across the state.

It was a proud moment indeed when my eldest daughter Ellie came to work for the business and took to it like a duck to water, followed by my other daughters Harriet and now Sharnie who continues the tradition. Together Duralift has a level of commitment and care that only a family business can bring. Our Croydon South site was much a place of mental and emotional connection as it was a place of business. So, moving location was not a decision we made lightly.

Like many small business owners, reassessing the business was a natural compounding of the Covid crisis. It was a realisation that we needed to help build our processes to better serve our customers and that involved a location transition. A place we could grow, as our customers grow.

On 1 July 2021 Duralift moved to it’s much larger premises at 33 – 35 Hosie St, Bayswater North. We are located just off Canterbury Rd too, in the midst of all the commercial action!


It certainly was no mean feat to move an entire business, but we are so proud of our team to have stepped up to the challenge to make this happen, and grateful to our customers for their patience.

The sweeping spaces of our new yard, warehouse and office is not just filled with machinery, but it is now a place full of possibility as we look forward to the next chapter.

Your success is our business!

Duralift is excited to serve your hire needs from our new location. We consider you part of our Duralift family. Our welcome mat has moved outside a different door, but our door is always open. We hope you’ll drop by soon.

Interested in hiring a machine from Duralift? Call us on 1300 580 580.

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